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A Behind-the-Scenes Preview of the Ecoutez Hearing Aid Boutique in Southlake Town Square

10 July 2020

We’re here to change the way people treat hearing loss in the USA, and that starts at our first American store in Southlake, Texas. Please enjoy this sneak peek at what goes into creating our unique retail approach to hearing solutions.

Interiors

“Everywhere you look in the new store, you partake in a visual feast. This is intentional and all goes back to the customer experience.”

It’s important for us that our customers feel both comfortable and inspired. In The Netherlands, we found that hearing loss was most often treated in cold medical environments. There was no thought that went into the experience for the hearing impaired.

At Écoutez, you’ll experience warmth and elegance. Much consideration goes into how our customers feel as soon as they walk through the doors. 

We worked with a marvelous Dutch interior designer, Chantal Hoozemans, to create the store’s interiors. Ecoutez is proud to be a family business. Hoozemans is a cousin to Ilse and Lisette, our founders. This familial intimacy allows Chantal to understand their vision on a higher level. 

“Chantal knows exactly who I am and what I want,” says Ilse Kolendbrander. “She translates that perfectly into the interior design.”

Hoozemans chose a “modern classic” theme for the first Écoutez store in the USA. These elements are timeless and invoke a sensory experience.

Notice the curated balance of plush velvet and invigorating metallic tones. Everywhere you look in the new store, you partake in a visual feast. This is intentional and all goes back to the customer experience.

“I enjoy the table at the front of our store. From there, people often sit and drink coffee and chat. We are here to create a community of people dedicated to empowering their hearing,” Ilse says. “That starts at the front of the store where our customers sit together and share their stories and their experiences. They can also see the entire store and stimulate their senses.”

"I enjoy the table at the front of our store. From there, people often sit and drink coffee and chat."

“When people experience hearing loss, the other senses elevate,” Ilse adds. “We love being able to provide the taste and smell of coffee, the inviting feeling of our furniture, and a fantastic view of our beautiful store. 

Technology

In The Hearing Lab at Écoutez, technology is a tool we use to help our customers empower their hearing. We’re proud to put our technology into the hands of our trusted audiologists. It’s inspiring to watch as they turn a small, precious hearing aid into a powerful extension of a person.

Another thing our customers always comment on is the comfort of our sound booths. This is where we perform our hearing tests.

“The traditional sound booths in the industry are so small. It’s a very claustrophobic experience,” Ilse says. “We created something bigger and more comfortable. Our booths give a more calm feeling. It’s important that customers are able to relax. This helps our technology take better measurements. Then, our audiologists are able to provide better results to our customers.”

You’re Invited

We can’t wait for you to experience hearing empowerment at our Southlake Town Square store. Currently, we’re following the COVID-19 pandemic like everyone else. We look forward to opening as soon as it’s safe for our customers and team.

Our first step to getting to know everyone in DFW is throwing a huge Grand Opening weekend party. This will include a FREE hearing test and a Heareasy Party, our version of a Roaring 20s Speakeasy. 

Sign up for your free test at www.ecoutez.com.